Power in Reserve: How Storage Is Changing Solar’s Role
Q1 2025 Energy Considered’s 5,000 key opinion leaders (KOL) referred to solar 484 times a modest drop from Q4 2024, but enough to keep solar firmly at the centre of the energy transition debate. Consultants drove much of the discussion, followed closely by fund managers, while media coverage was split evenly between specialist outlets and the mainstream press.
The enthusiasm is clear: tech giants such as Google, Amazon, and Microsoft have contracted more than 12 GW of solar worldwide, enough to rival the energy systems of smaller nations. Brad Kramer (Managing Editor at Benjamin Media Inc.) captured the mood, noting that “the scale of these commitments rivals the generation capacity of entire nations.” Still, as Energy Considered has highlighted, ambition does not always match reality. In the U.S., around 40% of data centre electricity continues to come from natural gas.